Made in Brownsville provides services to youth ages 14-24 from the Brooklyn neighborhoods of Brownsville and East New York. Made in Brownsville’s Creative Apprenticeship program is a 12-week program that trains youth in foundational art, media, design, and technology skills. Youth apprentices are paired with professional design mentors from the East Brooklyn community. Together, they plan and implement projects that creatively address problems faced by their communities. Made in Brownsville’s outreach and services has grown beyond Brownsville, particularly to East New York. The organization’s leadership has determined that they would benefit from a rebranding to reflect their expansion in scope, and they recently re-named the organization “Youth Design Center.” However, despite the new name, the organization lacks sufficient communications capacity for a full, successful rebrand. The capacity-building plan is to hire a communications manager to spearhead the rebrand and expand the organization’s web presence. The communications manager will begin by conducting an audit and use the results to create and implement internal and external action items. This will include strategies for the organization’s social media and web presence.
This grant will support outreach and capacity-building at Made in Brownsville.